Chances are decisions about design strategy are not what's keeping you up at night right now. But as designers, we firmly believe good design can have a powerful influence on business and your customer's ability to recognize your brand among all the clutter.

Put simply, our brains are wired to make sense of the world around us. Good design brings order and clarity to your message. Poor design confuses your message and frustrates your audience. We are inherently attracted to brands with good design and ignore brands that exhibit poor design.

Done right, design brings order and meaning to chaos. Whether marketing to customers, strategizing for the upcoming year or simply communicating with your work force, think about ways you can bring good design into your business.